Yamama Dates
All information available below about this brand from start to finish.
Mr. Zubair
Premium Dates & Food Products
Dubai, United Arab Emirates
Brand Discovery
Brand Strategy
Story Development
Logo & Visual Identity
Packaging Design
Social Media & Marketing Design
Yamama Dates sought to transform a traditional Emirati delicacy into a luxury brand experience. The challenge was to design an identity that preserved the authenticity of Arabian heritage while presenting dates as a refined, world-class product.
The visual identity needed to balance tradition and sophistication, appealing to both local and international markets. Every detail, from the logo to the color palette, had to convey purity, elegance, and cultural pride while positioning Yamama Dates as a premium choice in the gourmet food industry.
The new identity was built around the idea of heritage refined by modern luxury. Inspired by the form of the date palm, the logo mark symbolizes growth, life, and authenticity. The use of gold reflects quality and prestige, while the deep maroon background adds warmth and richness, echoing the natural tones of dates.
Typography was selected for its clarity and sophistication, ensuring a strong yet elegant presence across all applications. The bilingual logo connects tradition with modern communication, reinforcing cultural authenticity.
The result is a timeless visual identity that embodies Yamama’s values of purity, excellence, and tradition presenting dates not just as food, but as an emblem of Emirati luxury and craftsmanship.
The identity was applied across product packaging, thank-you cards, digital campaigns, and social media. The result is a cohesive and luxurious brand system that enhances every customer interaction, positioning Yamama Dates as a symbol of modern craftsmanship and refined indulgence.
The Logo
Below is an overview of the brand’s color theme and logo application. The design is created to deliver a real-world impact, reflecting luxury, consistency, and authenticity. By maintaining a unified visual identity, Yamama Dates can build strong brand recognition and emotional connection with its audience.
This logo is designed to leave a lasting impression one that customers will trust, value, and feel proud to associate with, fostering long-term loyalty and brand success.
Brand Colors
HEX #420016
RGB 66, 0, 22
HSB %338, %100, 25
CMYK 50, 85, 65, 71
HEX #e0b280
RGB 224, 178, 128
HSB %31, %42, 87
CMYK 12, 31, 54, 0
HEX #0d0d0d
RGB 13, 13, 13
HSB %199, %0, 5
CMYK 74, 67, 66, 85
HEX #f2f2f2
RGB 242, 242, 242
HSB %199, %0, 94
CMYK 4, 2, 2, 0
Pure Gold
Let's talk about your brand
and create a unique, luxurious identity system that stands out. Want to see if I am the right fit?
Send me an email, or you can directly talk with me on WhatsApp to discuss your vision and next steps.